KARACHI, Pakistan Matco Foods has added a significant feather to its cap by winning the coveted Effie Award 2025 for its emotionally resonant Falak Purana Chaawal campaign. The accolade, one of the highest honors in the marketing and advertising industry, celebrates impactful, effective campaigns and Matcos latest effort has proven to be just that.
Crafted with passion and rooted in cultural authenticity, the Falak Purana Chaawal campaign went beyond product promotion. It stirred nostalgia, revived cherished culinary traditions, and rekindled emotional connections through the timeless flavors of aged rice. The campaigns success lies in its ability to tell a meaningful story that resonated deeply with consumers across Pakistan.
“This is more than a win for a campaign its a celebration of our heritage, the power of heartfelt storytelling, and what can be achieved through true teamwork,” said a spokesperson from Matco Foods. We are immensely proud and humbled to receive this honor.
Matco Foods extended heartfelt gratitude to its internal teams, creative partners, and loyal consumers who embraced the campaign with overwhelming love and support.
An Effie Award is widely regarded as the pinnacle of marketing excellence, and for Matco Foods, this recognition marks a moment of pride and a promise of more inspired milestones to come.
