Karachi, Pakistan English Biscuit Manufacturers (EBM) made a resounding mark at the Effie Awards Pakistan 2025, securing three Golds and one Bronze, reinforcing its reputation as a purpose-driven brand that blends creativity with impact.
The company’s heartfelt Anthem for Education campaign earned two Gold Effies in the categories of Social Good: Branded Content and Topical Marketing. These awards not only recognize EBM’s powerful storytelling but also shine a spotlight on the plight of 26 million out-of-school children in Pakistan, making it a victory that resonates far beyond marketing.
EBMs popular brand Peek Freans Heartbeats was also celebrated with a Gold Effie in New Products and Services Most Innovative Product Launch of 2024. The campaign creatively tackled daily stress and transformed it into moments of joy, showcasing the brands innovative edge and emotional connect with consumers.
In addition, Peek Freans Click clinched a Bronze Effie in the Snacks and Desserts category for its digital-first campaign Karo Jo Click Karay, which delivered strong performance and engagement.
This recognition is more than just a celebration of creative excellence, an EBM spokesperson stated. Its a testament to the power of passion, purpose, and the belief that brands can truly nourish lives, hearts, and communities.
The wins at Effies Pakistan 2025 reaffirm EBMs commitment to meaningful campaigns that leave a lasting impact on society and consumer culture alike.
