The Lifestyle Journalists Association Karachi was officially launched during a well-attended and vibrant event held at Caf D Art. The initiative aims to foster collaboration, professional growth, and greater representation for lifestyle journalists nationwide.
The event was spearheaded by senior journalist Akhtar Ali Akhtar of Jang Newspaper, in partnership with renowned media professionals Kamran Javed (Dawn News), Buraque Shabir (BBC, Arab News), and Umair Alvi (Nukta News). Their combined efforts culminated in the successful establishment of a dedicated platform for journalists covering the lifestyle beat.
Prominent figures from the media industry graced the launch, including:
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Raheel Baig (24 News / City 21)
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Hasan Kazmi (Independent Urdu, UK)
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Kaukab Jehan (Voice of Germany)
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Rubina (ARY News)
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Iqra Awan (Samaa News)
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Hina (Dunya TV)
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Nimra (GTV)
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Waleed Ahmed (Geo News)
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Nouman Gull (Public TV)
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Anum Mashkoor (Dawn News)
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Zubair Rashid (City 21)
The gathering not only celebrated the contributions of lifestyle journalists to the media landscape but also underscored the importance of unity, ethical reporting, and shared resources in this dynamic field.
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Organizers stated that the association will actively highlight lifestyle issues, defend journalistic freedom, and provide training workshops and networking opportunities to its members. The event concluded with a shared commitment to regular meetings and future initiatives aimed at strengthening the profession and uplifting the voice of lifestyle journalists across Pakistan.
